Coca-Cola Research Paper:
Coca-Cola is the protected trademark for a carbonated soft drink with caffeine and its caffeine-free version. The Coca-Cola Company of Atlanta, Georgia, is the owner the Coca-Cola brand, one of the most famous trademarks and a symbol for the western lifestyle.
Coca-Cola was invented by John Pemberton, a pharmacist from Atlanta, in 1886. Coca-Cola was originally conceived as a remedy against stomach problems and it sales were not profitable, but after Asa Griggs Candler bought it out for 2300 U.S. dollars (brand was officially registered in 1893) and launched an intense marketing campaign, the drink became a hit and the profits from sales reached 50 million dollars in 1912.
After the death of Candler in 1919, the company went into the hands of the banker Ernest Woodruff, and then was inherited by his son, Robert Woodruff, who ran the company until his death in 1985.
In 1985, the company tried to change the formula of the drink, but after massive protests, it was restored to the original recipe.
In 2011, 2.8 billion bottles are sold worldwide every day for a turnover of 38 billion dollars.
The company has been criticized by health organizations and human rights institutions for allegedly increased number of harmful health effects, its obtrusive advertising, exploitative labor practices, high levels of pesticides in its products, environmental damage, and monopolistic behavior. In October 2009, in an attempt to improve its public relation, the Company provided half million-dollar grant to assist in the promotion of healthy-lifestyle education; the endeavor engendered sharp criticism by both physicians and nutritionists.
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