Fair value is the indicator of the measurement of the product’s price in the most actual way, without the influence of the market and without the need of making the biggest profit. It is natural that fair value is a specific quality which can not be measured objectively, because every country and every manufacturer has its own idea about the fair value of the product. Of course, in order to set the appropriate and more or less objective prices, manufacturers have decided to invent a scheme of fair value measurement which would calculate the price of the product without any expenses. So, such objective factors as the problem of supply and demand; the costs on production, distribution, storage and cost on utility are not calculated in the process of measurement.
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Moreover, such subjective factors as the personal and commercial risks related with the production and trade of the good are not counted. The issue on fair value measurement is very old and exists for hundreds of years. Many years ago the price on product was set by a monarch and merchants did not have the right to chance the price. With the run of time the approach towards the calculation has changed and now it depends on the objective factors related with the cost of the resources, energy and work spent on the creation of the product. In order to make the calculation even more valid, the International Accounting Standards Board decided to adopt the standard of measurement of the fair value of the product called IFRS 13 and it happened in 2011.
Fair value measurement is the indicator which is supposed to reflect the actual price and expenditures on the production of goods and services and the student is able to observe the issue from the alternative side writing a research proposal about it. The proposal should make the professor interested in the topic, so the young person is expected to touch upon the most interesting and disturbing points which can be called the relevant ones in the connection with fair value measurement. One can also dwell on the objectiveness of the methods of measurement and suggest the new one pointing out all its pros and cons.
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