Fashion marketing is the field marketing which is supposed to advertise and promote goods and services related with fashion. Fashion industry is a very serious and complicated sector of the market, because its success depends directly on the quality of marketing. It is obvious that special experts and qualified people make some brands successful and the rest of the brands are treated like out of fashion and out of date. A well-trained marketer is able to persuade consumers in the quality and prestige of the chosen brand only with the help of the advertising, persuasive skills and manipulations. If the company produces clothes and accessories and wants to become a profitable one, it has to hire a team of the qualified fashion marketers who start increasing the popularity and prestige of the brand with the help of the well-known techniques and methods. Fashion marketers decide what clothes is fashionable in the current season, how a prosperous and successful personality should look like to support her image and all their ideas and point of views are supported in the society, especially if celebrities are involved into the process of advertising.
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Fashion marketing creates the value, prestige, cost, relevance of the brand, organizes the advertising strategy which is applied directly for the selected clothes line. It is natural that the decorations and design of a store where the clothes, footwear and accessories are sold are planned and organized by the fashion marketers who pay attention to the colors, symbols, sounds, visual effects, sensations, etc in order to attract the attention of the clients and affect the consumer’s psychics and emotions.
Fashion marketing is the branch of marketing which is supposed to promote the production of the fashion industry and increase its popularity among the consumers. The student who has decided to dwell on the aspects and principles of functioning of fashion marketing should study the problem attentively and compose a profound proposal which would reflect the student’s desire to research the issue in the alternative and completely new way. One is supposed to share the methodology and literature used for the research in order make the paper persuasive and worth the professor’s attention.
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