industry is the sector of services, engaged in forming an image of fashionable products, its production and sales.
Fashion is a social phenomenon. The main purpose of fashionable things is to meet the aesthetic needs and signal social status of their owner.
If you want to write a good research paper on fashion industry it is important to know that the scientific explanation of fashion as a social phenomenon was first given in the late 19th – early 20th centuries. American economist Thorstein Veblen and the German sociologist Georg Simmel are the creators of the trickle-down theory. According to them, fashion is created in the elite social groups to emphasize its difference from the ordinary people. In an effort to emulate the elite, the middle and lower layers gradually adopt the latest trends. When fashion “leaks” down, it loses its novelty, it becomes massive and “vulgar.” Not to lose the social distance, the elite again invents something new and original. This cycle of prestigious consumption is repeated again and again.
Thus, fashionable products obviously cannot be purely of industrial consumption (turbines, machine tools, etc.). Among the products of personal consumption such goods that cannot be consumed ostentatiously (men’s underwear, etc.) are usually not considered as trendy.
The fashion products in the narrow sense of the word include certain groups of goods of light industry, satisfying the personal needs of citizens:
- personal accessories (stockings, gloves, bags, belts, hats, scarves, watches, jewelry, etc.);
- perfumes and cosmetics (perfumes, lipstick, hairspray, etc.);
- home accessories (bedding, dishes, rugs, etc.).
The main sectors included in the fashion industry in the narrow sense of the word are textile, perfume and hair salon industry, the model business. Range of fashion goods tends to expand.
Originally fashion products almost exceptionally belonged to the products for women: it was believed that only for “the beautiful half of humanity” it is decently to constantly worry about the visual appeal. In the 20th century, however, this gender stereotype ceased to be – there was a fashion for men.
Simultaneously, there was expansion of fashionable goods associated with the increased publicity lifestyle. For example, if previous food intake and laundry were strictly private processes, now people eat the food and use detergents bought in the store. Therefore, in today’s society to fashion products in the broadest sense can be attributed almost all items of personal consumption (including cars, furniture, pens, soft drinks, etc.).
The formation of the fashion industry is due to the parallel development of the prestigious consumption and “mass consumption society.”
Stages of development of the fashion industry is best evident in the production of fashionable clothes.
In the period from about 1890 to 1960 the production of clothing and accessories gradually transformed from a small business into mass production and became the industry. Back in the mid-19th century, there were special fashion magazines that talked about the trends of the current season and range of trendy shops in Paris.
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