Data analysis marketing is the process of the scrupulous analysis of the information about the activity of the company for the improvement of the effectiveness of its marketing system. The idea of the data analysis marketing is to observe the core components of marketing through the different channels in order to define the general picture of the effectiveness of the marketing strategy of the business. The importance of data analysis can not be overestimated because the experts require definite and up-to-date information about the success of various techniques in order to see whether the general condition of the company’s marketing policy requires any improvement and alterations. Every company which develops its marketing structure requires the effective management of data about the different forms of its marketing system – online, TV, radio, printed ads, sales, promotions, discounts, etc.
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Marketing touches upon a great number of sections and fields of the social life, for example, the company tries to make the favourable image for its production advertising the brand, attracting clients with the help of different techniques, etc. and all these sections of marketing have their own databases which work out the information about the effectiveness of the separate sector and then the sectors send the data to the headquarters for the creation of the general analysis of the general effectiveness of the company’s marketing system. Evidently, the process is fulfilled with the help of the special data processing software. The experts think about the further development of the marketing techniques studying the opportunities of social media, channels of communication, etc and the introduction of advertisement into these sections.
Data analysis marketing is the process of the research and evaluation of the information on the company’s marketing performance for the improvement of the quality of the service and attraction of new clients. When the student is interested in marketing and its techniques, he is able to prepare a good research proposal which will clarify the purpose of writing and the importance of the problem under research for the student and the subject.
One will need to convince the professor that the selected topic is the useful one and it is possible to prove it with the help of the logical presentation of the points and issues suggested for the research, the methodology and literature review useful for the investigation.
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