Marketing is the special policy and the complex of processes of the creation, promotion and presentation of the goods and services to the consumers and the management of this process in order to provide the company with the maximum profit. In the broader sense marketing has the task to define and satisfy the consumer’s and social needs and fulfil them. The role of marketing is very important for business, because it helps to promote goods and services to the customers and increase the circulation of production.
Furthermore, marketing helps to define the preferences of people and produce the very goods they require and organize the process of sell more effectively and suggesting more profitable offers to customers than the ones suggested by the rival companies. There are a few core principles which influence the quality of the process of marketing.
First of all the production and sell of goods and services should fit to the requirements of the consumers, the situation on the market and opportunities of the company. Next, the production should meet all the client’s expectations and correspond to the modern technical and artistic level.
Then, marketing should be carried out when the situation on the market is the most favourable for the successful promotion of the product. Moreover, if the company managed to create a successful product, it can not stop on this achievement and should improve the product all the time producing its new versions. Finally, the team of the managers who are working in the sphere of marketing should react to the rapid changes of the market at a moment’s notice if they want their business to be always up-to-date, relevant and able to compete.
Marketing is one of the most important factors which influences the quality and prosperity of business. It includes a great number of components and a student should be aware of them writing a research report on marketing. A good research report should explain the problem of marketing in detail, focus on the key factors which influence it, define the functions and aims of marketing, suggest the best marketing techniques useful for various occasions and define the importance of marketing for the modern business and the condition of the human society.
The process of research report writing has always caused problems to students, because one should work hard to complete a successful paper himself. Due to the high-quality assistance of the Internet one can read a free marketing research report example and get to know about the secrets of the correct presentation of information and analysis of the topic. Furthermore, one can look through a free marketing research report sample and learn to compose a correct structure and format the text well.
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