Research Proposal on Unilever

Unilever is the Anglo-Dutch company which is called one of the leaders in the production of the consumer goods, foods products, cleaning agents, perfumes, etc. The company is headquartered in London and Rotterdam. Unilever was founded in 1930 after the union of the two companies: the Dutch producer of margarine “Margarine Unie” and the prominent British company which specialized in the manufacturing of soap “Lever Brothers”. The logic of the union of these two different companies is quite simple, because both companies imported the same product for the production of their goods – the palm oil, which was imported from the foreign plantations. Both firms decided to save money on the transportation and purchase of the oil and bought it in the high quantities reducing expenditures and increasing profit.

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Unilever has a long history of success and its strategy is supposed to be quite wise because it purchased the rival companies on the market and gradually became the leader in the production of the consumer goods, though in 2000 the union of “Procter & Gamble” and “Gillette” left the company on the second place. Unilever is a successful company which owns such well-known brands which are recognized all over the world as the perfume Calvin Klein, soap Dove, the products of personal care like Timotei, Axe, Rexona, Domestos, Sunsilk, etc. Nearly 44% of the company’s sales are organized in the developing countries and Unilever satisfies 2/3 of the personal care product demands in these parts of the world. The personnel of Unilever is about 174 thousand employees.

Unilever is the example of a successful development of a company and the student is able to learn about it more and suggest their own research approach towards the analysis of its activity, strong and weak sides. It is a plus if the student suggests his own original points and questions for the research in order to make the research proposal interesting and worth professor’s attention. The young professional can generate the best methods for the research on Unilever and choose the most adequate sources to accumulate reliable and up-to-date facts and arguments. The student’s research is expected to be constructive, quality and touch upon the relevant issues of the functioning of the company.

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